How to Convert Website Visits To Sales
We have already explained to him that it takes time for his site to rank in Google search results, it takes time for people to become aware of the existence of this brand and its products, and in short, he did not follow overnight tricks.
Of course, we also know that it is possible to buy site visits, software to increase site visits, or bots that make fake visits; These tricks may be useful in the short term, but in any case, every business is looking for a customer.
Customers who are real website human visitors’ beings and think about every purchase or behavior.
Increasing the actual site traffic may indeed take several months, but this is the right way to go. The increase in visits coincides with the increase in interaction and the increase in conversion rates. Ultimately, these visits will increase your income.
We want to introduce the right ways to increase traffic or the same visit; Before going to the main point, pay attention to one point.
One important note!
In order not to prolong the article and not to waste your time by explaining in detail and clarity, we have linked to other articles in the new academy wherever there is a need for further explanation. It is enough to get acquainted with the generalities and principles of the method, then use other articles where needed.
Well, first let’s go to the best ways to increase site traffic to Google, then we will introduce non-Google related methods.
1. Increase traffic by producing content
Let’s keep it very simple and concise.
People search Google for problems, needs, and things they are interested in. As a business, we can generate content about products, services, or anything related to bring users to our site. This content can be blog articles, videos, podcasts, short clips on social networks, infographics, etc.
The better this content is, the better it will rank in Google search results and the more traffic it will receive as a result. It is so easy to say, but in practice, it is not so easy!
There are several reasons when we say that work is not easy:
- Published content should be really useful and high quality.
- Competition in content marketing is getting fiercer every day.
- Duplicate content does not help much and can even be harmful.
Explain a little more?
If you can create useful, quality content that fits the needs of your audience, rest assured that Google will get you good rankings as well. Also, once users get to know you and like your content, they will definitely come back to your site.
The important point is here; All content marketing is not just about gaining rankings on Google and increasing traffic. A user who enjoys your content will become your loyal and supportive audience. This loyal audience will become your customer.
In fact, Google is the user’s point of view, but the content does not end there. Your content can accompany and persuade the audience to become a loyal customer during the sales funnel or customer journey.
What content brings the most visitors?
If you follow these 4 factors in content production, the published content will definitely bring you, visitors. This visitor can be organic (i.e. from Google) or direct.
First. Have a strategy
Given that content, production does not work overnight, and Google is lazy in every sense of the word, you need to have a plan and plan to achieve the result. Content strategy is exactly this long-term plan. A program in which you specify what topics to produce, when, and how.
Without a strategy, you may spend months spending your time and money on content production, but in the end, you find it to be of no use to you.
If you want to make a strategy yourself, first read the article on content strategy. Then move on to the more specialized stage; We also have a comprehensive content strategy development course at the academy that trains you from general to the details of a great strategy to get a guaranteed result.
If you do not have the time and patience to write a strategy, part of our service is to develop a content strategy for businesses. That means we will review your business and site and write a strategy for you for 6 months or more.
Second. Write content for your audience + Google+
Producing user-friendly content is a priority, but Google has not yet gained the power and intelligence to distinguish good content from bad as a human being. So, you have to strike a balance between user-friendliness and Google-like.
Although Google’s artificial intelligence and algorithms are getting stronger and stronger every day, we still have to work on selecting and distributing keywords in the text, writing headlines, and so on, based on the principles of content SEO.
In the new blog, you will find an article for teaching how to produce quality content. For faster and more project-oriented learning, we recommend online video content production courses at the new academy.
Third. 80% of value creation 20% of advertising
Content marketing is one of the methods of hijacking marketing. That is, you attract customers to your business or product by creating valuable things.
So whatever kind of content you produce, the main goal should be to generate value. That is, write an article that solves a user’s problem, guides them to buy, teaches them how to use a tool or skill, and dozens of other goals.
Next, along with this valuable content, introduce and promote your business product or service. There is no set rule for how much you advertise, but we recommend that you do not exceed 20% of your content.
Reading a content bombing book can give you a good insight into your valuable content. Content that both readers and Google love.
Increase hits with SEO
SEO is a process that goes hand in hand with content. SEO means doing things on or off the site that will ultimately improve your ranking in Google search results. Read more…
Simply put, in SEO, we make Google rank our site better than our competitors. There are more than 200 different factors by which Google determines which site fits the user needs and gives it a better ranking.
SEO is generally divided into three parts.
External: including work Backlink building, Reporting, Security signaling, and …
There is a lot of work to be done to increase Google search traffic, or in other words, organic traffic. Note that SEO is not an overnight or even a week process. SEO means continuous optimization. That means always considering good satisfaction and experience for users, always being aware of new changes and Google standards.
- Advertising and referral traffic
The good news is that ads can suddenly shake your site traffic!
The almost bad news is that online advertising is very diverse, and each has its own set of details. These small things cause many people to not get good results and then say, “We spent a lot of money advertising, but we did not get results.”
Advertising, if done correctly, will definitely affect site visits.
In this article, we talked about different ways of advertising in a very complete way. Here, too, briefly and usefully, we mention only a few methods that have a greater impact on increasing site traffic.
Banner advertising is when you design a banner (static or animated image like a gif) and place it on reputable and high-traffic websites for a certain period of time. Visitors will enter your site by clicking on the banner. This method also has a good effect on branding and increasing brand awareness, but the cost-to-visit ratio and conversion rate are usually high.
For this reason, if your advertising budget is limited, I do not recommend this method. But if your business is growing well and you are looking for branding, your advertising budget is also good, banner advertising is very good for you and can increase your site traffic. For more information on this method, refer to the banner advertising page.
Reporting is a type of advertisement of your business that is published in the form of a report (written text) on the most visited sites.
Advertising reporting has two advantages. We mentioned one of these advantages in the SEO section, but we will repeat it.
- The backlinks given to your site in this article will increase your site ranking in Google search results.
- If you write compelling text and present your business well, many users will get to know you and your services this way.
Then, by publishing the report, you will mark it with a double arrow. Both site traffic will increase from Google Input and visitors to the site that publishes the report will be directly acquainted with your brand and enter your site.
Reporting when published temporarily increases site traffic. But in the long run, the more time passes since the report is published, the fewer visitors enter. The impact of backlinks and long-term ranking improvements can bring you a steady visitor.
How the report is written, how the links are encrypted, and in what media is published are important points. We have explained everything you need in the reportage training section of the new academy.
Increase site traffic with click ads
Buy website traffic and click advertising is a type of advertising that costs per click. This means that you only pay for users who have entered the site.
Suppose you set up an online bookstore. You need to work on the site, content, and SEO for at least 10 months or more to get enough traffic to your site. Be aware that you have competitors who work and spend on their site day and night. So, either you have to be stronger in this competition and spend more than your competitors, or you have to pay Google directly to show you above the competitors! Yes, it can. Google ads are such that you pay Google for specific keywords such as “buy a book” to get your site at the top of search results.
The cost you pay to Google in this way can be in exchange for entering your site or installing the application. That way you only pay for site traffic, not display ads. Also, Google’s advertising system is so powerful and accurate that you can target users based on age, gender, location, and so on.
As I explained above, Google ads have a lot of details. To learn more about this unique advertising method, read our series of articles about Google Ads.
Native advertising is a type of advertising similar to banner advertising, but its content is more related to the content of the page. This means that if you open an article about “Organic traffic”, you will see ads related to “Targeted Organic Website Traffic” or “Organic Traffic“.
This ad-content connection helps your ads show only to users who have related needs.
4. Increase site visits with social networks
Creating great content and praying for users to find it is not enough.
Distributing and promoting content or so-called promoting content is the next step. With the right distribution of content on social networks or other similar channels, you can attract more visitors to the site. Each social network has its own characteristics. For example, on Instagram, you can introduce new site articles in the story so that they can be directed to the site by clicking on it. Post a summary of articles on LinkedIn and link it to the main source, which is your site. Or on Twitter, Pinterest traffic, and other social networks, you can generate content in the same way and refer users to your site.
Note that social media content should be short, tempting, and sometimes challenging.
5. e-mail marketing
Email marketing will respond a little later than other methods of increasing site traffic that we introduced. The reason is clear; You need to take the time to compile a list of customers or contacts. But note that after this period, you have hundreds or thousands of people who can become visitors or even customers with each email you send. Getting users’ email addresses or mobile numbers means getting closer to them. They are your so-called leads.
Email marketing is one of the best ways to increase traffic in the long run and of course, it has many tips and tricks. We do not want to waste your time repeating what we have already said in our targeted email marketing articles. So, we just put the link to the article here so that you can read all the points as soon as possible.
And now, after all this talk, we come to a very, very important part that many of our businesses are unaware of.
This step actually completes your whole process.
Indeed, this is not a direct way to increase site traffic, but it is more effective than you think.
So, let’s take a quick look at the channels of users and visitors and then see what role this analysis plays.
If we summarize all the mentioned methods, we will reach the following channels:
- Increase site traffic from Google
- Increase direct visits
- Increase referrals to other sites or channels
Each of these ways to increase site traffic also has sub-methods and tips that must all be implemented together to achieve results. Google Analytics the results obtained from each and monitoring user feedback and behavior at all stages and methods helps to identify strengths and weaknesses. After identifying the weaknesses, we will eliminate them and work on more strengths.
Consider these questions:
- Which articles or pages on your site were the most visited in the past month?
- Which section do users enter the most after visiting the main page?
- Which Instagram channel had the most ads?
- Which cities or countries are most of the people who visit the site directly?
- What type of advertising and with what content had the least visitors?
- How much did the publication of the reports affect the rapid improvement of the site ranking?
These questions are just some of the important questions that can be answered to help you increase your site traffic. Remove low-impact ads or change their display position. If the content published on the site does not rank well in the search results, then there is a problem. Identify and resolve these issues.
These problems can be inadequate article title, meta descriptions, improper distribution of keywords in the text, unattractive article for users, and so on.
Now the question that arises in your mind is where and how can we do these analyzes?
Site analysis and monitoring tools, content, SEO, and advertising
Almost all movements and behaviors of users can be recorded and monitored on the Internet. Every click the user makes can be measured when they stay on the page and even the mouse movements and scrolling pages.
There are also indicators such as conversion rate, likes, etc. that are useful. Some of these platforms and tools, such as Instagram, Telegram, click-through advertising platforms, and email marketing, all measure and report usage metrics. The story is a little different about the site.
We have various digital analysis tools on our sites. The most important tools are briefly introduced below. For more information, we put the link to specific articles for each of them.
- Google Analytics
- Search Console
- Google Tag Manager
Google Analytics is the most complete and reliable source for analyzing your site.
In Google Analytics, you can check all the dimensions and angles of your site and see what happens in each section, From the most popular page of your site to demographic information and even user behavior on your page. The best thing to do is to analyze all your dimensions and angles on a monthly or weekly basis through Google Analytics and based on that analysis, you will develop a content strategy for your site.
Google Analytics can record all advertising campaigns, online store statistics, page views, and more.
The second most important digital analysis tool that can help a lot in analyzing users’ behavior and monitoring is Tag Manager. Tag Manager is an intermediary tool for other analytics tools. For example, Google Analytics cannot collect all of the required data. Data such as downloaded files or the click of a specific button without a manager tag are not traceable.
For this reason, we use the Tag Manager to expand the scope of data collection and improve site analysis. Of course, this is not the only use of the Tag Manager. Several other advertising tools and platforms or analytics are used in addition to Tag Manager. Read more about Tag Manager … Search console is your interface with Google in SEO discussion. Console Search reports your position in Google search results. External links, schema codes, site speed, etc. are other console search reports. Read more about search console …
Monitor your competitors. Practicing this simple sentence is a big part of your analysis.
The better you can discover and understand competitors’ strategies and plans, the better you can plan for yourself and get ahead of them. You probably know a lot of your main competitors offline; besides you can do a Google search for your domain keywords and see which sites rank first.
You need to constantly analyze your competitors and be able to understand why their particular keywords rank better than you. Of course, you are not going to copy them exactly, but you are going to broaden your horizons and help you find better and more appropriate solutions for your business.
Fortunately, there are various tools for analyzing competitors in terms of SEO and content. There are several tools that we introduced in the article Free SEO and site optimization tools.
Whoever did not act and took care of hope … did not sow the seeds of stupidity and waited
I have to say an important point at the end of this article.
While Generate Targeted Real Human Traffic to Your Website and increasing site traffic is important, it should not be your only goal, because “visit” is just one of the indicators of site performance.
So, what does that mean?
That is when you have an online business, the magazine you want to make money with advertising ، online store, a site to introduce services and a summary of each type of site; Instead of focusing only on the number of visitors, there are dozens of other indicators that you should monitor to reach your goal.
For example, consider how small your interaction is with visitors. See what the bounce rate of the site pages is. That is, the visitor enters another page or does something after the first page he sees? When the visitor leaves the site after seeing the first page, it means that a job is missed. In the jump rate article that I linked to, we explained more about where this problem comes from.
In the end, as always, we ask you to have a comment or question, be sure to write to us.