long-tail keyword: Google searches are filled with hundreds of millions of different queries every day. This means that there are millions of different ways that users can search for information on the internet and find what they’re looking for. It goes without saying that the more specific your keyword, the smaller the user base it will appeal to.
In other words, a broad keyword like “website traffic” will have a much larger search volume than a long-tail keyword like “Buy website traffic cheap” that cost less than $11.” With this in mind, if you want to optimize your content marketing strategy to drive more traffic from Google, then you’ll need to think about how you approach keywords and their potential long-tail variants.
What is a Long-Tail Keyword?
long-tail keywords in simple terms, a long-tail keyword is any keyword that consists of more than one word. Keywords that consist of only one word are known as “head” or “broad” keywords. The overarching idea is that a long-tail keyword is more specific than a broad keyword. In practice, a long-tail keyword is any keyword that consists of two or more words.
In general, these keywords are longer and more specific than head keywords. They often have lower search volumes than head keywords, but they usually have higher conversion rates.
Long-tail keywords can be broken down into two categories: –
- The first category consists of two-word phrases that are usually related to your broad keyword. These are great because they’re usually very specific. They’re usually easier to rank for since they’re more targeted than broad keywords.
- The second category consists of three or more words that are related to each other. These are extremely specific and are often best for generating targeted traffic.
The Importance of Long-Tail Keywords
There is a wealth of research that shows that long-tail keywords have increased search volume, which in turn means that they can potentially deliver more traffic to your website. It goes without saying that the more targeted a keyword, the more targeted the resulting traffic will be.
At the same time, long-tail keywords have higher conversion rates. This means that if you optimize your content with these keywords, you’ll find that you generate more leads and sales from your website. You can use the long-tail search data that Google offers to inform your keyword strategy.
These keywords can be broken down into three categories:
- The first category consists of one-word keywords that have high search volumes (e.g. “website traffic”).
- The second category consists of two-word phrases that have medium search volumes (e.g. “cheap website traffic”).
- The third category consists of three or more words that have low search volumes (e.g. “Best website traffic to buy”).
Researching Long-Tail Keywords
One of the best ways to find long-tail keywords is to use the search volume tool at Google Ad Words to find long-tail keyword ideas. You can do this by entering one of your existing keywords into the search volume tool.
As you can see below, the tool shows you the different long-tail variations of your keyword. With this information, you can create a list of potential long-tail keywords. You can then prioritize these keywords using the competition tool at Google Ad Words. Note: The competition tool at Google Ad Words is useful because it shows you how difficult it is to rank for a keyword.
Finding the Right Words
First, you’ll need to find out which keywords you should be targeting. The easiest way to do this is to write a list of potential long-tail keywords that you think your readers might search for.
Then, sort your list and prioritize the keywords based on search volume, relevance, and the difficulty of ranking for that keyword. Remember that the more targeted the keyword, the easier it will be to rank for it.
Finally, create a list of long-tail keywords that you can use in your content. You can then use this list of keywords when creating blog posts, eBooks, and other types of content.
How to Implement Long-Tail Keywords
Once you’ve done your research and you know which long-tail keywords to target, you’ll want to include them in your content. Long-tail keywords are usually less than 10 words long and usually include a mix of head terms.
At the same time, you’ll want to write your content in a natural way that is appealing to your readers. You don’t want to include too many keywords or write in a way that sounds like you’re trying to rank for a certain keyword.
The bottom line is this: long-tail keywords can potentially deliver more targeted traffic to your website. At the same time, they can help you generate more leads and sales from your website.
If you want to take your content marketing strategy to the next level, you’ll want to incorporate more long-tail keywords into your content. At the same time, you’ll want to write your content in a natural way that is appealing to your readers.